ASSET Restaurant offers a New American menu, creative cocktails and extensive wine offerings from the team behind sister restaurant, TESSA, a modern Mediterranean eatery.
Offering an elevated yet approachable and fun dining experience for locals and travelers alike in a modern urban space for happy hour, dinner, weekend brunch, and late-night, ASSET aims to bring a new level of hospitality design and “vibe” to the Upper West Side.
ASSET will be rocking the Upper West Side with their rotating live DJ or curated music program every night.
Offering fresh takes on American cuisine, ASSET serves up an eclectic menu for brunch, dinner, and late-night, consisting of classic American dishes with modern updates.
The dinner menu spotlights a selection of shared plates and appetizers like Wagyu Pigs in a Blanket with housemade ketchup and ale mustard, Lamb & Manchego Empanadas with charred tomato coulis and mint yogurt and Filet Mignon Carpaccio with pickled shallot, crispy capers, shaved parmesan and arugula.
Housemade pasta — from Pappardelle and Cavatelli to Paglia e Feino — and a range of hearty and simply-grilled entrees round out the dinner with standouts like New Bedford Sea Scallops with whipped celery root, asparagus, and saffron, Skirt Steak Frites with black garlic aioli, and Paglia e Feino with prosciutto, garden peas and parmigiana.
With two levels of dining and a bar on each floor, the restaurant offers seating for up to 220 guests within approximately 5,000 square-footage.
Upon entry into the restaurant through a glass entryway is a 24-seat bar for guests to enjoy a drink, snack, or full dinner.
There are multiple areas of the restaurant that can host private and semi-private events as the restaurant boasts two semi-private rooms that both seat 20 guests, as well as the upstairs Mezzanine level, which seats up to 50 and 8 at the bar. Seating will be available outdoors seasonally.
Designed by The Architects at Bates Masi, who also designed sister restaurant TESSA, ASSET is a creative multi-level space that will quickly set a new standard for the neighborhood and serve as a destination for design-lovers.
The focal point of the restaurant is a U-shaped double-steel staircase that separates the two levels.
The design of ASSET pays homage to the urban character of Manhattan over time, with layers of building and re-building
metaphorically and literally woven throughout the space with metal and wooden textures.
The neutral color palette of the restaurant is completed with custom oak tables and chairs and accented by modern metal light fixtures that provide a subtle ambiance under dim lighting.
LOCATED IN THE HEART OF THE UPPER WEST SIDE
ASSET is located in the heart of the Upper West Side, between West 75th and 76th streets on Columbus Avenue.
The restaurant is in close proximity to the Beacon Theater, Museum of Natural History, Central Park, Lincoln Center and Columbus Circle.